Product Launch Planning

There are a lot of moving parts during the launch of a new product or a line extension. Detailed planning and sequencing are keys to success. When someone has “been there, done that” it makes the task a bit easier. Our marketing experts have successfully launched pharmaceutical products in various categories and know the critical path of a successful launch. While some consulting firms provide a spreadsheet or project plan to track progress towards launch and maybe even a junior staff member to manage it, we believe that’s not enough. It’s a tool to help keep things on track, but without someone with actual launch experience in the driver’s seat, the ultimate value of such a tool is limited.

At Stepping-Stone Marketing Consulting LLC, we provide one or more pharmaceutical launch experts to work alongside you to not only provide the launch tracking tools, but also to share real marketing insight to help get the most out of the tracking tool. Let us help you leverage the investment you are making.

Our pharmaceutical marketing launch experts can work with you and your team at whatever level makes most sense for your needs. Our engagements are structured in a variety of ways, including:

• Develop a written launch plan – strategic and tactical
• Prepare a launch tracking mechanism (Excel or MS Project)
• Full management of product launch
• Coach or mentor launch team

If you would like to explore whether Stepping-Stone Marketing Consulting, LLC can help you with launch planning, please call us at (740) 548-7145 or send an email to Stepping-Stone Marketing Consulting, LLC to